Penny is MD of Step Beyond, a specialist independent market research company based in the UK. Penny set up Step Beyond in 1999 after holding senior management positions in leading research agencies in both London and New Zealand. She has worked for a huge variety of clients across a wide range of markets during her career, helping them succeed in the highly competitive UK market.
Penny has had a holiday home in Slovenia for nine years and spends as much time as possible there. She therefore knows Slovenia, its people, brands and products and believes that many have great potential in the UK.