Webinar: How to Enter the UK Market?

This event is part of our free webinar series “How to Enter the UK Market” to support Slovenian exporters as they enter and expand their presence in the UK.

Together with SPIRIT Slovenia, the Ministry of the Economy, Tourism and Sport,
and the Suffolk Chamber of Commerce
we invite you to join us for our next webinar
on Wednesday, 22 April 2026, between 10:00 and 11:30.

Whether you are already exporting or considering entering the UK market, this webinar will offer practical advice on how to approach the market from tax and legal perspectives, take the next steps with confidence, and why business culture matters.

Program overview:

• Why the UK remains a strong export market
  With over 69 million consumers, high purchasing power, and openness to premium, niche, and sustainable products, the UK continues to offer solid opportunities for Slovenian exporters ready to scale internationally.

• How to prepare for market entry
  Experts from A Tax International will outline key tax, legal, employment, and customs considerations, helping you set up correctly from the start.

• What does entering the UK market actually look like in practice
  Bita Bagheri and Lovro Ulaga from FledgeWorks will share their recent journey of entering the UK market as an HRM software platform, offering a first-hand experience of what works and what doesn't.
  Starting with a clear analysis of UK employer pain points, they adapted their offering to fit the market. One of their key takeaways was that cold outreach delivers limited results. What works is structure and presence: carefully selected trade fairs with pre-arranged B2B meetings face-to-face conversations, and, above all, a strong understanding of cultural nuance.

• Launch of the UK-Slovenia Trade Platform
  The British-Slovenian Chamber of Commerce will introduce a new UK-Slovenia Trade Platform designed to support Slovenian exporters in entering and growing in the UK market, offering a more structured approach and direct access to the market.

• Business opportunities in the East of England
  Representatives from the Suffolk Chamber of Commerce will share why Suffolk and the East of England are a practical entry point to the UK market. Located on the east coast, Suffolk offers direct access to global shipping routes through the Port of Felixstowe, the UK’s largest container port. Strong transport connections, a skilled workforce, and growing investment in technology and green energy make it particularly attractive for companies in logistics, manufacturing, agri-food, and pharma, as well as those looking to build efficient and resilient supply chains.